Marketing Projects and Communications Manager
Responsible for planning and hands-on delivery of HANSA-FLEX Latvia’s marketing, digital communications and brand development projects across a network of 21 branches.
Development of hansa-flex.lv
Independently built the company’s Latvian website from information architecture and design through content, localisation and technical launch.
Internal communications and employee engagement
Communicate with branch managers and employees, involving them in content creation, events and other marketing activities across the organisation.
SEO and Google visibility
Conduct keyword research and improve page structure, content, internal linking and branch information to drive organic growth.
Marketing budget and resource efficiency
Set activity priorities and evaluate costs, partner proposals and resource allocation to ensure marketing investment aligns with business objectives.
Marketing across 21 branches
Coordinate marketing activities across the Latvian branch network, maintaining a consistent brand and locally relevant communication.
Social media and brand management
Manage the complete social media content cycle—from concept, copy and visuals to publishing and performance evaluation.
Events and partnerships
Organise company events and participation in external events, coordinating communications, materials, partners and on-site delivery.
Key accounts and sales
Develop communications and materials for strategically important clients and provide practical marketing support to the sales team.
Analytics and data privacy
Coordinate GA4, Google Tag Manager, Consent Mode v2 and CMP solutions, as well as cookie and privacy communications.
End-to-end project management
Lead concurrent digital and communications projects in collaboration with management, branches, the international group and external partners.
Data-driven marketing management
Analyse digital channel performance, customer feedback and campaign results, using insights to set priorities and guide continuous improvement.
Consistent brand management across the branch network
Ensure consistent HANSA-FLEX brand and communications quality across the Latvian branch network while adapting materials to local needs.